Haseena Mai has developed a successful microenterprise out of her hand-made fans and skull caps, based on immaculate artisanship and financial knowledge, which helped her provide high quality products and comply with all requirements of the loan schemes. She has been able to not only utilize her artisanship herself but also transfer it to her husband and kids who have helped her out with the production and selling off to market and individual customers. Her products stand out among the rest of the market, which has resulted in quick escalation of revenues for the business.

A major success factor for Haseena has been her financial understanding which always motivated her to stay at pace with the demands of the business as it expanded. She has acquired two loans from CEIP, starting with PKR 20,000 in the first cycle that started in February 2016. By maintaining liquidity cushion, Haseena had been able to add personal finances alongside the loan in setting up the business, and made regular payments which made her eligible for second loan cycle of PKR 25,000 that she utilized to expand the enterprise production capacity.