Asiya Muhammad Din hails from Gul Bahar Colony in Lahore. On account of her hard work and motivation, Asiya has developed an intricate eye for the embellishment of stone work on clothes and furnishing accessories. She started her career working as a sales girl at one of the local high-end retail outlets of the posh suburbs of Lahore. After working at this position for a few years, Asiya moved on to actualizing her dream of becoming an entrepreneur by starting a small business based on her knowledge of stone work and applying it to a range of different products.

Asiya hopes to further expand her manufacturing business to a larger manufacturing unit where she could employ a larger number of workers and being able to develop newer and modern varieties of furnishing accessories. Asiya always understood the importance of a suitable retail outlet with aesthetically displayed and presented products for the end user.

After overcoming unfavourable circumstances at home, she has been able to work towards her own brand. Asiya’s zeal and passion was greatly appreciated by CEIP and thus the team decided to provide her with financing to expand her existing business, bringing her one step closer to realising her dream of setting up a large-scale retail outlet in the near future.

Asiya now fine tunes her products to adhere to customer demand and now plans on involving her brother as a marketing liaison in her existing business. Asiya has been able to renovate her home and greatly alleviate not only her own, but the community’s standard of living by involving other women from her area as helping trainees in her business.